Out Of Home
Outdoor advertising has undergone a constant evolution throughout history. From the Egyptian obelisks of thousands of years ago, perfected with the invention of the printing press back in 1450, today the diversity of supports and formats is virtually endless. For advertisers, outdoor has presently become an increasingly viable solution. The growth in its importance in the media mix is due to the massive growth in the mobility of the population. Another key factor is also the increasing amount of time spent out of home, the individual being more receptive when outside of his personal space, he is more willing to relate to the advertising message.
Outdoor advantages
- Large coverage and frequency: The advertising message may be issued over extended areas, reaching large audiences several times a day, everyday.
- Selective and strategic placement: The locations are chosen in relation with the campaign objectives, assuring efficient communication by specific audience targeting.
- Efficiency: The message cannot be avoided and media fragmentation does not occur.
- Image: Outdoor stimulates long term brand awareness and brand loyalty.
- Functionality: It facilitates the point of sale and merchandising strategies, increasing the chances of response to the promotional messages.
- Creativity: It offers unlimited creative potential, increases the media distribution by using a vast array of formats.
- Guidance: It offers guidance support being in the proximity of the points of sales.
- Impact: The given omnipresence and the diversity of the formats assure the impact.
- Flexibility: The possibility of unfolding image, tactic and promotional campaigns, adapting itself to all the campaign stages:
- teasing
- launching
- support / reminder
Why Beta Cons
- Optimal, varied locations: the presence in crowded intersections, intense traffic avenues, the possibility of unfolding innovating campaigns covering Bucharest, including the Metrorex subway network as well as the Carrefour Hiproma network.
- The offering of integrated solutions for the campaign to unfold in the best possible circumstances.
- Understanding the clients’ needs – the possibility to relate to the company clients through several programs
- The complaints program
- The modernization process of the current network
- The personalized presentations draw-up, on request